NLSDA have been given an amazing opportunity this term, with production agency ‘MATTA’ to choreograph and dance in the ad campaign for Tottenham Hotspurs Football Club’s new season kit launch for 2023.
In a remarkable fusion of artistry and athleticism, NLSDA Dance Academy dancers took center stage alongside Tottenham Hotspur’s football pros for the grand unveiling of the 2023 season kit. The result? An electrifying and visually stunning advert that showcases the beauty of movement in the world of sports.
Nichola Brown, the visionary Managing Director of NLSDA, assumed the role of lead choreographer and movement director for this exciting project. Her artistic direction infused the ad with a unique energy and style that sets it apart.
The advert features NLSDA’s very own Emily Golding Ellis, Jamie Mason, and Maggie Jol Ioannou, who brought their immense talent and passion to the forefront. Their exceptional skills in dance and movement added a dynamic layer to the campaign, highlighting the grace and precision of dance in an unexpected context.
Sharing the spotlight were some of Tottenham Hotspur’s finest male players, including Pedro Porro and Dejan Kulusevski, who displayed their remarkable footwork both on and off the pitch. Destiny Udogie, another exceptional talent, joined in, creating an ensemble of pure skill and charisma.
But that’s not all; Tottenham Hotspur’s commitment to inclusivity and diversity was further exemplified by the inclusion of two outstanding female players, Asmita Ale and Molly Bartrip. Their presence in the ad underscores the club’s dedication to women’s football and equal representation in the sport.
This collaboration between NLSDA and Tottenham Hotspur celebrates the synergy between dance and football, emphasizing the sheer dedication, discipline, and artistry that both disciplines require. The result is a breathtaking advert that will undoubtedly leave an indelible mark on viewers.
The 2023 season kit launch advert is a testament to the power of teamwork and the unifying force of sport and art. NLSDA’s dancers and the Tottenham Hotspur players have proven that, together, they can create magic, inspiring us all to pursue our passions with unwavering dedication and style.
Stay tuned for the official release of this remarkable advert and join us in celebrating the union of dance and football in a way you’ve never seen before! 🕺⚽💫 #NLSDADancers #TottenhamHotspur #KitLaunch2023 #ArtistryInSport #nlsdadanceacademy
